With over 25 years of experience in advertising, Raji has built a formidable reputation for herself. Prior to being the CEO of Contract, she headed JWT Kolkata. Her contribution to JWT Mumbai had led them to work with big clients like Kellogg’s and DeBeers. She has also worked with the country’s best companies and brands like ITC, Tata Steel, Berger Paints and Exide.

She is credited with building the DeBeers business in India and has spearheaded the development of the first diamond brand in the world – Nakshatra followed by other brands. She helped make Kellogg’s a household name in the country. She has led the agency team in the development and successful launch of Engage deo and fine fragrances from ITC. Her strategic skills have helped in building some of the largest brands of Tata steel like Tata Tiscon, Tata Shaktee, Tata Pravesh and in the development of Tata steel as a corporate brand.

Her key achievements are leading teams in the area of category development, strategic and brand insights, Brand management and working with global and local teams. Raji believes in the collision of technology and imagination. She is passionate about delivering exceptional value to the client’s business. She is currently focussed on taking Contract to the next level through new business wins, scaling up the current offerings like iContract, Core Consulting, Design Sutra and newer offerings like Content, Through the Line to name a few.

Raji has been featured in the Impact’s top 50 list of the most influential women in 2018. She is a member of the Global Diversity and Inclusion Council of J Walter Thompson in 2017. She is also recipient of the Telegraph She leadership award 2016/17.

She loves nature, is into travelling and adventure sports, interested in arts, likes reading and practices yoga. She believes life is all about learning and focus.

She believes leadership is about having a clear vision and inspiring and empowering people to realise their own potential while achieving the larger goals of the Company.