About

Contract

At CONTRACT, we believe in building brands from the HEART.

Known for its path-breaking work, Contract Advertising prides itself on building & nurturing some of the biggest pioneering brands in Indian Advertising with the assurance of creating effective award winning work across all mediums of Advertising.

As one of India’s finest full-service integrated and independent communication agencies and a part of the WPP Group, we believe in being driven by passion to engage consumers.

Contract has cross-functional specialists across its division’s iContract (Digital), Business (Core) Consulting & Design Sutra (Corporate Identity & Retail Design) that work on some of the biggest blue chip brands across its offices in Mumbai, Delhi and Bengaluru.

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iCONTRACT

The key to success in today’s digitally enthused race against time is to plan ahead, to prototype and to keep it intrinsically simple. It is all about creating a big idea based on real consumer driven insights and their online behavioural patterns.

As the integrated digital communications arm of Contract India, we look at new ways to make interacting with brands over digital, worth a consumer’s time. We offer digital marketing, social media management, web and mobile application development, SEO & ORM, digital video production as well as digital media planning and buying.

iContract works both independently with many clients in the pure digital space as well as part of an integrated agency offering.

  • Digital Marketing
  • Social Media Management
  • SEO/SEM
  • Website & Mobile Development
  • Digital Video Production
  • ORM

Designsutra

Design is the language of a brand. Creating and decoding this increasingly important visual language is Designsutra’s forte.

Specializing in design solutions for business challenges and creating a visual ecosystem for brands, Designsutra is the specialist design arm of Contract Advertising.

We believe design can change businesses and lives for the better. The power of design lies in its fundamental purpose – to make something better. Be it a product, a message, an experience or even a cause. For over 14 years, we’ve helped build profit enhancing ideas through brand identity, retail & environmental identity and packaging design.

  • Packaging design identity
  • brand strategy & mix development
  • portfolio & architecture
  • Channel & sales strategies

Core Consulting

Core Consulting focuses on strategic interventions to create new sources of value that drive business growth.

A repository of knowledge and experience, Core’s wide array of offerings include business & growth models, brand strategy & mix development, portfolio & architecture, innovation funnel & NPD customer experience, channel & sales strategies.

Core has collaborated with brands like Britannia, Marico, Shoppers Stop, Dominos, Asian Paints, Hypercity, Prudential, Aditya Birla Financial Services, HSBC, Tata AIG, Godrej, Aditya Birla Retail, Blue Star, NIIT, Autodesk, Tata Teleservices, Infomedia 18, High Polymer Labs across a multitude of countries like India, Hong Kong, Malaysia, Indonesia, Philippines, UAE, Kenya, Zambia and Uganda.

  • Business growth models
  • brand strategy & mix development
  • portfolio & architecture
  • Innovation funnel & NPD
  • Customer experience
  • Channel & sales strategies
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