Team

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ASHISH CHAKRAVARTY
CHIEF CREATIVE OFFICER
ASHISH CHAKRAVARTY
CHIEF CREATIVE OFFICER


With over 20 years of experience, Ashish is known for creating some of the biggest brands in the country. As the National Creative Director of Contract, he ensures stellar creativity across all verticals of Contract including Advertising, iContract, Designsutra and Core Consulting.

Prior to joining Contract, Ashish was with McCann Worldgroup, Delhi as its Creative Chief. He is known to have grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi. A highly rewarded and recognized creative professional, Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

Ashish is recognized as among the top 10 Creative Directors in India (The Economic Times) and amongst the top 50 Creative Directors in the world, according to a latest global ranking. He has served as jury at Spikes, Adfest, CLIO and Goafest.

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ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER
ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER


An MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract in 1990.

Besides heading the strategic planning function for Contract nationally, Rohit leads Core Consulting, the marketing & strategic consulting division of Contract. The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development, innovation & NPD projects & marketing training.

Over the years, Rohit has worked closely with clients over a wide portfolio including Cadbury, Dominos, Shoppers Stop, Asian Paints, HSBC, Marico, Franklin Templeton, Louis Philippe, NIIT, ICICI Bank & HDFC Bank.

He is on the Advisory Board of TRRAIN; a not-for-profit trust that works towards the betterment of the retail sector and Expat Properties India Limited; a group with interests in real estate, construction & engineering projects, sports & leisure and media.

He has been a guest faculty at management institutes like IIM & SP Jain and has conducted training programs for many companies including Cadbury, Marico, Dabur and HSBC, the latter across Asia Pacific. He has also published three white papers that have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Effies Jury in India & on the global Effies Jury.

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RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER
RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER


With over 25 years of experience in advertising, Raji has built a formidable reputation for herself. Prior to being the CEO of Contract, she headed JWT Kolkata. Her contribution to JWT Mumbai had led them to work with big clients like Kellogg’s and DeBeers. She has also worked with the country’s best companies and brands like ITC, Tata Steel, Berger Paints and Exide.

She is credited with building the DeBeers business in India and has spearheaded the development of the first diamond brand in the world – Nakshatra followed by other brands. She helped make Kellogg’s a household name in the country. She has led the agency team in the development and successful launch of Engage deo and fine fragrances from ITC. Her strategic skills have helped in building some of the largest brands of Tata steel like Tata Tiscon, Tata Shaktee, Tata Pravesh and in the development of Tata steel as a corporate brand.

Her key achievements are leading teams in the area of category development, strategic and brand insights, Brand management and working with global and local teams. Raji believes in the collision of technology and imagination. She is passionate about delivering exceptional value to the client’s business. She is currently focussed on taking Contract to the next level through new business wins, scaling up the current offerings like iContract, Core Consulting, Design Sutra and newer offerings like Content, Through the Line to name a few.

Raji has been featured in the Impact’s top 50 list of the most influential women in 2018. She is a member of the Global Diversity and Inclusion Council of J Walter Thompson in 2017. She is also recipient of the Telegraph She leadership award 2016/17.

She loves nature, is into travelling and adventure sports, interested in arts, likes reading and practices yoga. She believes life is all about learning and focus.

She believes leadership is about having a clear vision and inspiring and empowering people to realise their own potential while achieving the larger goals of the Company.

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RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER
RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER


With over 25 years of experience in advertising, Raji has built a formidable reputation for herself. Prior to being the CEO of Contract, she headed JWT Kolkata. Her contribution to JWT Mumbai had led them to work with big clients like Kellogg’s and DeBeers. She has also worked with the country’s best companies and brands like ITC, Tata Steel, Berger Paints and Exide.

She is credited with building the DeBeers business in India and has spearheaded the development of the first diamond brand in the world – Nakshatra followed by other brands. She helped make Kellogg’s a household name in the country. She has led the agency team in the development and successful launch of Engage deo and fine fragrances from ITC. Her strategic skills have helped in building some of the largest brands of Tata steel like Tata Tiscon, Tata Shaktee, Tata Pravesh and in the development of Tata steel as a corporate brand.

Her key achievements are leading teams in the area of category development, strategic and brand insights, Brand management and working with global and local teams. Raji believes in the collision of technology and imagination. She is passionate about delivering exceptional value to the client’s business. She is currently focussed on taking Contract to the next level through new business wins, scaling up the current offerings like iContract, Core Consulting, Design Sutra and newer offerings like Content, Through the Line to name a few.

Raji has been featured in the Impact’s top 50 list of the most influential women in 2018. She is a member of the Global Diversity and Inclusion Council of J Walter Thompson in 2017. She is also recipient of the Telegraph She leadership award 2016/17.

She loves nature, is into travelling and adventure sports, interested in arts, likes reading and practices yoga. She believes life is all about learning and focus.

She believes leadership is about having a clear vision and inspiring and empowering people to realise their own potential while achieving the larger goals of the Company.

CLOSE
ASHISH CHAKRAVARTY
CHIEF CREATIVE OFFICER
ASHISH CHAKRAVARTY
CHIEF CREATIVE OFFICER


With over 20 years of experience, Ashish is known for creating some of the biggest brands in the country. As the National Creative Director of Contract, he ensures stellar creativity across all verticals of Contract including Advertising, iContract, Designsutra and Core Consulting.

Prior to joining Contract, Ashish was with McCann Worldgroup, Delhi as its Creative Chief. He is known to have grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi. A highly rewarded and recognized creative professional, Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

Ashish is recognized as among the top 10 Creative Directors in India (The Economic Times) and amongst the top 50 Creative Directors in the world, according to a latest global ranking. He has served as jury at Spikes, Adfest, CLIO and Goafest.

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ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER
ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER


An MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract in 1990.

Besides heading the strategic planning function for Contract nationally, Rohit leads Core Consulting, the marketing & strategic consulting division of Contract. The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development, innovation & NPD projects & marketing training.

Over the years, Rohit has worked closely with clients over a wide portfolio including Cadbury, Dominos, Shoppers Stop, Asian Paints, HSBC, Marico, Franklin Templeton, Louis Philippe, NIIT, ICICI Bank & HDFC Bank.

He is on the Advisory Board of TRRAIN; a not-for-profit trust that works towards the betterment of the retail sector and Expat Properties India Limited; a group with interests in real estate, construction & engineering projects, sports & leisure and media.

He has been a guest faculty at management institutes like IIM & SP Jain and has conducted training programs for many companies including Cadbury, Marico, Dabur and HSBC, the latter across Asia Pacific. He has also published three white papers that have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Effies Jury in India & on the global Effies Jury.

CLOSE