Rahul believes that brand communication works best when it forgets that it is brand communication. More so in this age of erasing boundaries between media and content.
 
Having worked on FMCG, automobiles, telecom, media, retail, financial products and services, real estate, travel and foods, Rahul believes in the power of a breakthrough that comes from the marriage of rigor and passion. Unless you sweat you will never know what you can come up with.
 
With over two decades of experience in various agencies across the country, Rahul has won a Cannes Lion, Abbys and Effies. He has worked on brands like Reckitt Benkiser, Microsoft, Standard Chartered Bank, Adidas, Nissan, Bajaj Allianz, Sony, Samsonite, Godrej and Air India. The BFSI sector has been one vertical that Rahul has worked again and again, with practically every kind of product and service experience under his belt. Rahul was also one of the key members of the team that launched IPL for Sony MAX in 2008.

This is his second stint with Contract.