Team

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JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING
JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING


Jayanth helps brands take the right decision based on thorough consumer insights. With over 20 years of domain expertise in Branding, Advertising and Research across WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, across Indian and international markets.

Jayanth specializes in ethnography, loves to observe people, their culture, their values. Through these observations, he forms informed opinions that help him explore how brands can find a fit into people’s lives.

In his earlier assignments, Jayanth has played pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools. Other aspects of his business personality include Knowledge Management, Mentoring and Training, Stake holder perception management.

When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.

Jayanth is married to Jayashree, an HR strategist, heading Human Capital Management for a young growing IT enterprise. They have two wonderful boys- Jayasuryaa who is already an ethical hacker, while just in the final year of school and Scamp- their wonderful dog, who fills their lives with immense happiness and unconditional love, which nothing can replace.

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JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING
JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING


Jayanth helps brands take the right decision based on thorough consumer insights. With over 20 years of domain expertise in Branding, Advertising and Research across WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, across Indian and international markets.

Jayanth specializes in ethnography, loves to observe people, their culture, their values. Through these observations, he forms informed opinions that help him explore how brands can find a fit into people’s lives.

In his earlier assignments, Jayanth has played pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools. Other aspects of his business personality include Knowledge Management, Mentoring and Training, Stake holder perception management.

When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.

Jayanth is married to Jayashree, an HR strategist, heading Human Capital Management for a young growing IT enterprise. They have two wonderful boys- Jayasuryaa who is already an ethical hacker, while just in the final year of school and Scamp- their wonderful dog, who fills their lives with immense happiness and unconditional love, which nothing can replace.

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