Team

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ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER
ROHIT SRIVASTAVA
CHIEF STRATEGY OFFICER


An MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract in 1990.

Besides heading the strategic planning function for Contract nationally, Rohit leads Core Consulting, the marketing & strategic consulting division of Contract. The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development, innovation & NPD projects & marketing training.

Over the years, Rohit has worked closely with clients over a wide portfolio including Cadbury, Dominos, Shoppers Stop, Asian Paints, HSBC, Marico, Franklin Templeton, Louis Philippe, NIIT, ICICI Bank & HDFC Bank.

He is on the Advisory Board of TRRAIN; a not-for-profit trust that works towards the betterment of the retail sector and Expat Properties India Limited; a group with interests in real estate, construction & engineering projects, sports & leisure and media.

He has been a guest faculty at management institutes like IIM & SP Jain and has conducted training programs for many companies including Cadbury, Marico, Dabur and HSBC, the latter across Asia Pacific. He has also published three white papers that have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Effies Jury in India & on the global Effies Jury.

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JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING
JAYANTH (JAY) GOVINDRAJ
SENIOR VICE PRESIDENT, STRATEGIC PLANNING


Jayanth helps brands take the right decision based on thorough consumer insights. With over 20 years of domain expertise in Branding, Advertising and Research across WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, across Indian and international markets.

Jayanth specializes in ethnography, loves to observe people, their culture, their values. Through these observations, he forms informed opinions that help him explore how brands can find a fit into people’s lives.

In his earlier assignments, Jayanth has played pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools. Other aspects of his business personality include Knowledge Management, Mentoring and Training, Stake holder perception management.

When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.

Jayanth is married to Jayashree, an HR strategist, heading Human Capital Management for a young growing IT enterprise. They have two wonderful boys- Jayasuryaa who is already an ethical hacker, while just in the final year of school and Scamp- their wonderful dog, who fills their lives with immense happiness and unconditional love, which nothing can replace.

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BIRENDRA RAJ
HR DIRECTOR
BIRENDRA RAJ
HR DIRECTOR


Post Graduate in HR with 18 years’ professional work experience in different gamut of Human Resources and Corporate HR in diversified Organisations. Has an outstanding and impactful proven track record in HR management in the field of Media & Communications, Advertisement, Insurance, Hospitality and Manufacturing sector.

In the decade plus career span, Raj has handled large scale recruitment, set up entire HR process for organisations, managed Organisation Development, Comp & Benefit, Learning & Development Process, Payroll, Statutory Compliance, Legal & IR and instrumental in driving sustainability strategies. Won laurels for innovative employee engagement initiatives. Has also experience in managing merger and acquisition and project management, union settlement and proficient in labour law.

Last employed with Dentsu Aegis Network, Lowe Lintas, Tata AIG, Kotak Mahindra, Esselworld & Gadgil Western Group. He is an avid reader and an outdoor person.

His passion lies in travelling new places, photography, movie, writing and solving crossword puzzles.

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RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER
RAJI RAMASWAMY
CHIEF EXECUTIVE OFFICER


With over 25 years of experience in advertising, Raji has built a formidable reputation for herself. Prior to being the CEO of Contract, she headed JWT Kolkata. Her contribution to JWT Mumbai had led them to work with big clients like Kellogg’s and DeBeers. She has also worked with the country’s best companies and brands like ITC, Tata Steel, Berger Paints and Exide.

She is credited with building the DeBeers business in India and has spearheaded the development of the first diamond brand in the world – Nakshatra followed by other brands. She helped make Kellogg’s a household name in the country. She has led the agency team in the development and successful launch of Engage deo and fine fragrances from ITC. Her strategic skills have helped in building some of the largest brands of Tata steel like Tata Tiscon, Tata Shaktee, Tata Pravesh and in the development of Tata steel as a corporate brand.

Her key achievements are leading teams in the area of category development, strategic and brand insights, Brand management and working with global and local teams. Raji believes in the collision of technology and imagination. She is passionate about delivering exceptional value to the client’s business. She is currently focussed on taking Contract to the next level through new business wins, scaling up the current offerings like iContract, Core Consulting, Design Sutra and newer offerings like Content, Through the Line to name a few.

Raji has been featured in the Impact’s top 50 list of the most influential women in 2018. She is a member of the Global Diversity and Inclusion Council of J Walter Thompson in 2017. She is also recipient of the Telegraph She leadership award 2016/17.

She loves nature, is into travelling and adventure sports, interested in arts, likes reading and practices yoga. She believes life is all about learning and focus.

She believes leadership is about having a clear vision and inspiring and empowering people to realise their own potential while achieving the larger goals of the Company.

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AYAN CHAKRABORTY
EXECUTIVE VICE PRESIDENT & GENERAL MANAGER
AYAN CHAKRABORTY
EXECUTIVE VICE PRESIDENT & GENERAL MANAGER


Ayan Chakraborty brings with him a deep understanding of the business both from a strategic and a creative lens. His understanding of digital and design has also helped him shape the communication strategy for the businesses that he has built over the years.

With more than two decades of experience in building brands and categories in India and South Asia, Ayan is a seasoned professional, in both brand management and advertising. He brings with him the rich experience of having worked across diverse categories like Tobacco, Hair & Skin Care, Telecom, Jewellery, Cement, Steel, Paint, Banking & NBFCs, FMCG, Retail, Media and Entertainment. He has worked in India and Bangladesh and has handled brands in Myanmar, Sri Lanka and Nepal.

Before moving to Contract, Ayan was the Business Head for the ITC business in Wunderman Thompson. Apart from working on some leading national cigarette brands he was also responsible for launching and nurturing Engage Deodorants & Perfumes during this stint.

Ayan has also spent a part of his career working on the client side of the business, with Airtel.

Ayan enjoys the thrill of having to face something new and challenging every day and leading a talented team. He believes that awesome challenges bring awesome rewards.

An MBA, Ayan’s hobbies and interests include music, reading and culinary pursuits.

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V. BHASKAR PREENJA
SENIOR VICE PRESIDENT & GENERAL MANAGER
V. BHASKAR PREENJA
SENIOR VICE PRESIDENT & GENERAL MANAGER


The two decades of advertising experience has taught Bhaskar two things. Everything we do revolves around relationships and conversations.
Yes. The strength of the relationship as well as the conversation is directly proportional to the strength of the work we do.

A patient and varied experience across three previous agencies (and over 5 years at Contract now) has lent to a rich understanding of conventional categories in FMCG, Automobiles, BFSI, Housing & Consumer durables,
Media and Food to new age businesses from Mobile, Retail and E-commerce marketplace. All this has built a strong brand and marketing foundation that has been acknowledged with numerous Effies cases.

He is proud to have been a partner in fueling growth for key international brands like Nestle, Dominos, General Motors, LG, Reebok, Bata, Dulux, Metlife, Aviva
as well as nurturing domestic giants like Dabur, DLF, Orient, Droom, Jagran, NIIT, JK, Asahi, Ireo, AU Bank.

He believes in the power of consumer insight mining along with defining newer go to market solutions for brands. And now harnessing the strength of digital and more pertinently mobile is his next challenge.

People keep Bhaskar busy. Be it partners, colleagues or consumers. And he is constantly creating meaningful conversations and forging everlasting relationships with them.
In between them he finds time for cooking and reading.

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BIRENDRA RAJ
HR DIRECTOR
BIRENDRA RAJ
HR DIRECTOR


Post Graduate in HR with 18 years’ professional work experience in different gamut of Human Resources and Corporate HR in diversified Organisations. Has an outstanding and impactful proven track record in HR management in the field of Media & Communications, Advertisement, Insurance, Hospitality and Manufacturing sector.

In the decade plus career span, Raj has handled large scale recruitment, set up entire HR process for organisations, managed Organisation Development, Comp & Benefit, Learning & Development Process, Payroll, Statutory Compliance, Legal & IR and instrumental in driving sustainability strategies. Won laurels for innovative employee engagement initiatives. Has also experience in managing merger and acquisition and project management, union settlement and proficient in labour law.

Last employed with Dentsu Aegis Network, Lowe Lintas, Tata AIG, Kotak Mahindra, Esselworld & Gadgil Western Group. He is an avid reader and an outdoor person.

His passion lies in travelling new places, photography, movie, writing and solving crossword puzzles.

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SNEHA CHAVAN
HEAD OF DESIGN
SNEHA CHAVAN
HEAD OF DESIGN


Sneha Chavan is a Multidisciplinary Designer & Creative Director. Her work combines clean, stand-out designs with a fresh, bold, modern, and minimal aesthetic. Her philosophy and inspiration from Scandinavian design reflects in her work pieces. Graduated from J.J School Of Art in 2008, Sneha has brought brands to life with vibrant story-telling in design & advertising.  Over the last 13 years, Sneha has created design strategies for clients across industries, most prominently Fashion, FMCG, Real estate, Beauty & Hair, Home, Banking & finance amongst others.

In 2017, she shifted her focus from advertising to pure design in the world of graphics, space design and interiors. She feels fortunate to have worked, and to continue working, with some of the greatest minds in photography, film, creative writing, art and architecture.

While she is designing, she also teaches Meditation and Yoga. She is into Farming & Vedic Astrology while she lives a sustainable & organic everyday life. Travelling & exploring different indigenous cultures across the world is her second passion.

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